70 per cent don't think celeb fitness DVDs will help them lose weight

Researchers found 69 per cent don’t believe celeb DVDs are a sure-fire way to health, fitness and sustained weight loss.

One in four said they bought the DVD believing they would lose as much weight as the celebrity, while more than one in five (21 per cent) said they were seduced by the before and after pictures.

Almost a third of British women who bought a fitness DVD said it made themselves feel better.

Meanwhile men were more likely to be motivated by the TV show the celeb was in, with 41 per cent admitting it was why they picked it up.

And just one in eight women looking to buff up in front of the box (13 per cent) said they were motivated by the celeb’s show.

One in four said the DVDs lacked vital support from a nutritionist or trainer (26 per cent), while one in five (20 per cent) blamed the lack of their success from DVDs on the fact that celebs have more leisure time to spend working out.

The survey of 1,000 adults, for David Lloyd Leisure, also found that celebrity fitness DVDs are most popular with 16 to 24-year-olds.

TOWIE girls were found to be the most popular would-be personal trainers, with over a third of 16-24 year olds saying they would buy a DVD fronted by a TOWIE lady.

Meanwhile TV fitness fanatic Davina McCall and Tracy Anderson secured just under a third of the vote (30 per cent).