Cadbury launches Creme Egg hunt - 280 rare eggs hidden across UK shops with £10,000 prize

Cadbury has launched a nationwide egg hunt as 280 rare half-milk, half-white chocolate Creme Eggs have been hidden in stores around the country. Anyone who manages to get their hands on the elusive Cadbury Creme Eggs will be in for a chance to win £10,000 - as long as they don’t eat it.

This year, Cadbury has enlisted the help of UK hypnotist to the stars, Paul McKenna, who has devised a hypnotic videousing his world-famous techniques to ensure the lucky winners do not eat the irresistible creamy goo as soon as they unwrap but submit the winner egg first for cash.